Breast Cancer Now’s annual ‘wear it pink’ campaign helps fund vital life-saving breast cancer research and provides life-changing support for those affected by the disease.
A recent event at the Senedd saw Assembly Members adding a splash of pink to their usual attire in support of the campaign which has raised over £33 million since its launch in 2002.
Ogmore Assembly Member Huw Irranca-Davies joined the fight against breast cancer by wearing a sparkly pink jacket whilst calling for others to also take part in the UK’s biggest, brightest and pinkest ‘Wear it Pink’ fundraiser taking place this Friday 18th October and said: “The money raised by this fun event has such a huge impact, allowing Breast Cancer Now to continue their essential work helping people living with a diagnosis. I’m always happy to support them in their wonderful campaign and hope everybody will wear it pink this October and support this very important cause.”
Tracey Williams, a mother of two living with incurable secondary breast cancer, joined Mr Irranca-Davies AM at the event and said: “The charity has supported me since I finished treatment for primary breast cancer in 2010, and they have continued to support and help me through my secondary breast cancer diagnosis. I couldn’t live my life as well as I do now without their on-going support and the information they provide. Wear it pink is a great way you can have fun and raise money for this vital charity, and help to support people like me who have been affected by breast cancer.”
Baroness Delyth Morgan, Chief Executive at Breast Cancer Care and Breast Cancer Now, said: “Breast cancer still affects so many of us, and our goal as a charity is that by 2050 everyone who develops breast cancer will live, and be supported to live well. The money raised from wear it pink is so crucial to this, helping us to fund vital breast cancer research and support for those affected by the disease. We hope that by wearing pink, Huw Irranca-Davies AM will encourage more people to wear it pink in on 18 October and help us to continue to fund breast cancer research and support.”
Anyone can take part in wear it pink. Some people will choose to hold a cake sale, while others will opt to organise a raffle and some will arrange a pink fancy dress day at their school or workplace. No matter how people chose to wear it pink, all the money raised will help to fund vital breast cancer research and support.
In April 2019, Breast Cancer Care and Breast Cancer Now merged to create the UK’s first comprehensive breast cancer charity, united around the shared ambition that by 2050 everyone who develops breast cancer will live, and be supported to live well. Every wear it pink donation will help towards this goal.